Chatting with Jackie O'Connor

  • Published in News
  • Tuesday, 25 July 2017 09:20
  • Written by

At Maida Learning, we always like to get out and about and meet people. Recently, I had the pleasure of meeting Jackie O’Connor: mum, traveller, masters student and allied health entrepreneur! Jackie has an infectious positive outlook on the possibilities in healthcare for the future, and is determined to help the allied health profession reach those heights.

7 steps to get your marketing plan started

  • Published in News
  • Tuesday, 18 July 2017 10:32
  • Written by

Having a plan for your marketing is important, it helps you ensure your money is going to good use, but the planning process itself helps you learn about the different forces and factors that may affect your success. Writing and researching for your marketing plan gives you the chance to learn about your industry, and allows you to work out strategies, and set specific goals, and timeframes for achieving them.  One of the hardest parts is knowing where to start?!  For those who are not sure where to begin to create a marketing plan, I have developed 7 steps to help you.

Don’t just give your practice clients what they say they want

  • Published in News
  • Tuesday, 11 July 2017 09:00
  • Written by

There is a quote by Steve Jobs “You can’t just ask customers what they want and then try and give that to them. By the time you get it built, they’ll want something new”.

This can be applied to our practice in allied health care and suggests that providing services and making decisions based solely on the feedback of your patients or clients is a recipe for failure.

But what are the reasons why this approach is not considered best practice?

3 essential rules for your allied health home office

  • Published in News
  • Tuesday, 04 July 2017 10:50
  • Written by

Recently I have been doing a little more work at home than usual and initially this was fabulous! I could do chores and work at the same time, see the kids, and feel like I wasn’t away ‘working’ all the time. But...

Admin tasks gobbling up your time?

  • Published in News
  • Tuesday, 27 June 2017 10:06
  • Written by

Are you spending your valuable time doing too much admin, and not enough of the other things you need to do? This can be detrimental to your practice. It reduces your billable hours and means you run out of time to plan and operate your practice efficiently.

Do I need a PRODA account?

Do you have a PRODA account? Maybe you heard of PRODA but are unsure what it is? Today we look at what it is, and how it’s beneficial for you as an allied health practitioner.

Promoting the NDIS to clients

  • Published in News
  • Tuesday, 13 June 2017 14:14
  • Written by

Whilst the NDIS is a new concept for many practitioners, remember it is also a new concept for your current clients. I have had many clients ask me “what is the NDIS thing?” It is important that we work at assisting our current clients to learn how they may benefit from and be involved in the NDIS.

5 handy tips for NDIS providers

  • Published in News
  • Tuesday, 13 June 2017 13:01
  • Written by

If you are in the process of setting up your practice for NDIS, or thinking of registering as a provider, here are 5 small but useful tips that might help you to understand how you can apply NDIS smoothly into your practice.

One essential NDIS marketing tool for your practice

  • Published in News
  • Tuesday, 13 June 2017 12:19
  • Written by

You open an allied health practice. Hooray! Your caseload is made up of NDIS participants. You don’t really think much about marketing as the clients are coming and you are busy. Sound like you?

3 marketing tips for NDIS providers

  • Published in News
  • Tuesday, 13 June 2017 11:10
  • Written by

I always talk about marketing in allied health because I think ethical marketing is so important for many reasons. Firstly, it can ensure people are finding your service and staying with your service, and secondly, it can lead to greater client outcomes.

Important considerations when registering for the NDIS

  • Published in News
  • Tuesday, 06 June 2017 13:34
  • Written by

The National Disability Insurance Scheme (NDIS) is approaching full swing with more and more areas of Australia due to roll out the scheme. What does this bring for allied health? The NDIS brings opportunity to provide valuable services for participants of the scheme. If you are in the process of looking into becoming a provider of the NDIS, or are just starting the registration process, there are some important things to consider...

Wondering if your practice Facebook page is worth it?

  • Published in News
  • Wednesday, 31 May 2017 13:25
  • Written by

Being on Facebook is a great marketing tool for allied health practices. According to Sensis, in Australia last year, 55% of the population were on the internet more than 5 times a day. Of those who accessed the internet, 26% used social media sites more than 5 times a day and 63% of people in Australia use their social media accounts after work or in the evenings.

Login