Tuesday, 05 December 2017 08:14

5 tips for the right practice brochure

I talk to many allied health practitioners often about marketing and branding. One common thing I see is people writing and then printing masses of brochures for their practice, that might look okay at first glance, but that aren’t really telling people what you need them to hear.

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Wednesday, 29 November 2017 11:40

The practice brochure is not dead!

Traditionally, one of the common ways to market an allied health practice was to send a letter to your referrers introducing yourself, sending your business cards, and printing brochures to drop off to referrers.  Although there are lots of mention in health care marketing literature that brochures are a good way to market, there is minimal actual evidence that tells us which ones work and what the return of investment is.

Published in News
Tuesday, 21 November 2017 11:33

5 ways to boost your health practice website

Last week we looked at organic search results and completed a little activity for our own practice websites. Today we look a little closer at the simple things you can work on, or discuss with your website administrator to boost the performance of your website.

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Do you have a website for your practice? How does it perform compared with other sites when clients (or prospective clients) search for it? Have you googled your own practice lately?

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Tuesday, 05 September 2017 09:16

What makes you different?

Do you know how your practice or service is different to your competitors? Do you think you communicate this difference well to your clients and referrers?

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Having a plan for your marketing is important, it helps you ensure your money is going to good use, but the planning process itself helps you learn about the different forces and factors that may affect your success. Writing and researching for your marketing plan gives you the chance to learn about your industry, and allows you to work out strategies, and set specific goals, and timeframes for achieving them.  One of the hardest parts is knowing where to start?!  For those who are not sure where to begin to create a marketing plan, I have developed 7 steps to help you.

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There is a quote by Steve Jobs “You can’t just ask customers what they want and then try and give that to them. By the time you get it built, they’ll want something new”.

This can be applied to our practice in allied health care and suggests that providing services and making decisions based solely on the feedback of your patients or clients is a recipe for failure.

But what are the reasons why this approach is not considered best practice?

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If you have followed our blog for the past few years, you will know our passion for marketing in allied health. We love helping you find creative, practical and ethical ways to share your unique service benefits with your target health consumers.
There is however, one thing that we always recommend to all allied health professionals – and that is to make sure you have some sort of tracking system or base line established so you can measure your results!

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Do you use Canva? We are huge Canva fans and after using the online graphic design program for 3 years now, and thought we would share some ideas on how you can use it in your allied health practice.

Published in News
Tuesday, 07 February 2017 08:50

Pearls & Pitfalls of Blogging

Have you ever thought of blogging for your practice? Blogging is a great way to showcase your expertise in your area, bring people to your website and help educate your audience about how you can solve their problems. Before you launch in, we have written a few points for you to consider. Here are some basic pearls and pitfalls of blogging in private practice.

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