Wednesday, 29 November 2017 11:40

The practice brochure is not dead!

Traditionally, one of the common ways to market an allied health practice was to send a letter to your referrers introducing yourself, sending your business cards, and printing brochures to drop off to referrers.  Although there are lots of mention in health care marketing literature that brochures are a good way to market, there is minimal actual evidence that tells us which ones work and what the return of investment is.

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