If you were to sit back and look inward at your practice and ask yourself, how is this all going? Am I going ok? Is this practice sustainable? Is this practice growing too fast, too slow, or just right? - How would you answer? Do you know how your practice is performing each month? Is it getting better, worse or staying about the same? If you can’t answer this, I think you need to spend a bit more time (just in your spare time is fine!!), looking inwardly toward your practice and start to find the measures that help you answer questions about the performance of your practice.

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Having a plan for your marketing is important, it helps you ensure your money is going to good use, but the planning process itself helps you learn about the different forces and factors that may affect your success. Writing and researching for your marketing plan gives you the chance to learn about your industry, and allows you to work out strategies, and set specific goals, and timeframes for achieving them.  One of the hardest parts is knowing where to start?!  For those who are not sure where to begin to create a marketing plan, I have developed 7 steps to help you.

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There is a quote by Steve Jobs “You can’t just ask customers what they want and then try and give that to them. By the time you get it built, they’ll want something new”.

This can be applied to our practice in allied health care and suggests that providing services and making decisions based solely on the feedback of your patients or clients is a recipe for failure.

But what are the reasons why this approach is not considered best practice?

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Tuesday, 24 January 2017 16:17

Using a mentor to grow your business skills

Ever thought how good it might be to have someone mentor you through a practice decision, help you get started, or give you confidence along the way in areas such as marketing, employment and practice growth? This year, Maida Learning is accepting new applications for business mentoring for allied health professionals. How could this help you?

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Wednesday, 04 January 2017 08:04

4 simple steps to plan your new year

There is a wonderful quote that I love… “If you don’t change where you are going, you will end up where you are going”.  Now that is a great plan if you are really happy with where you are going… but if you have hit complacent mode, or are just stuck in your routine… stuck in bad habits… think about whether those are the places you want to continue to go in your practice or in your personal life.  What are you going to do in 2017? I have put together some steps to help you get organised early on and make a plan for this year.

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I’m not sure if you are right into TEDtalks… I love to watch them and there are a few that I go back to watch again and again when seeking some inspiration or energy in my work. Listen at any time, whilst travelling, at home, at the start of your work day.  There are lots of different topics you can choose from, but I have handpicked 7 that I think can really relate to an allied health practice.

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Tuesday, 20 December 2016 08:35

The night before Christmas.... to do list!

The week before Christmas!  Mine feels busy!  I have lots to do and there are still clients who need our help right up until Christmas Eve.  I quite thrive on being busy, but I then worry about forgetting things.  It is really nice to go on any break knowing that you have left work feeling like things were in order – well I like that anyway.  So a few tips today on what to check off your list before you head on leave this year…

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Last week I attended a wonderful course run by the amazing Michelle French and Amanda Cullen.  The course covered the legal aspects of practice and is certainly a topic that we need to ensure we are aware of as practitioners.  There were many ‘ah-ha’ moments for me, even after being a therapist for many years, and also many reminders about the things we need to consider when treating and writing reports for our clients.  A few tips to keep in mind:

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Business plans are a written document that outlines what you are aspiring to achieve in your practice and how you might reach those aspirations. To put it very simply – it provides the direction for your practice so you don’t get lost. If you are feeling lost, or haven't looked at your plan for a while, now is a great time to stop and think of where you are going.

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Tuesday, 16 August 2016 09:37

Crafting your vision

When I work with fellow allied health professionals, I often hear people say “I am not sure where I am headed” or that they started a practice and are finding it hard to plan for where they might end up, having never been in practice before. I get that! Sometimes it can be hard to work out where you are going if you have not been in that situation before. But a vision for your practice is really important. How to write a good one? Glad you asked!

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