Amy Geach

Amy Geach

Let’s face it, there might be a time when you receive a comment on a social media page that you don’t like. I have seen people do it on social media – writing horrible comments about a business or about a person. It can really make you feel deflated, angry or wishing you never started on the social media wagon.

If you have already started a social media page for your allied health practice, you may have at some stage experienced that feeling of having a ‘blank’ when thinking of what to post. This can happen because we are busy, because we have not dedicated time to sit and plan it out, or because we have run out of ideas!

How on earth is it December already?! I still had lots of things that I was going to do this year, and time is running away. I had announced at the start of the year I was going to do a three day walk on a mountain whose name I cannot even remember, before the end of the year! Nope, that has not happened. I got a little busy!

Tuesday, 05 December 2017 08:14

5 tips for the right practice brochure

I talk to many allied health practitioners often about marketing and branding. One common thing I see is people writing and then printing masses of brochures for their practice, that might look okay at first glance, but that aren’t really telling people what you need them to hear.

Wednesday, 29 November 2017 11:40

The practice brochure is not dead!

Traditionally, one of the common ways to market an allied health practice was to send a letter to your referrers introducing yourself, sending your business cards, and printing brochures to drop off to referrers.  Although there are lots of mention in health care marketing literature that brochures are a good way to market, there is minimal actual evidence that tells us which ones work and what the return of investment is.

Have you ever had that heart sinking moment when you receive a complaint about your practice? You hear the words and you just panic and wonder 'how did this occur?', 'where did things go wrong?'. Complaints about your practice or service can arise for many reasons, and while we obviously don’t want to receive a complaint, it’s vital that we are pragmatic and understand how to accept and manage complaints.

If you are not sure where to start when looking at your practice success, then this is a great little starting point for you. Its not hard, but does require you to sit down in a quiet space and start to think about what are the important things that happen in your practice that will help make it successful, and how will you track the performance of those things over time.

If you were to sit back and look inward at your practice and ask yourself, how is this all going? Am I going ok? Is this practice sustainable? Is this practice growing too fast, too slow, or just right? - How would you answer? Do you know how your practice is performing each month? Is it getting better, worse or staying about the same? If you can’t answer this, I think you need to spend a bit more time (just in your spare time is fine!!), looking inwardly toward your practice and start to find the measures that help you answer questions about the performance of your practice.

Tuesday, 17 October 2017 10:02

Are you leading with purpose?

How are you travelling with leading your practice? Are you headed in the right direction? Are you leading with purpose? Coming up to the end of the year, what is in the diary? I hope that you have planned some time to reflect on the year and plan the coming year. If you leave this until Christmas, you might find it a bit hectic, and it you leave it 'til the New Year you miss the opportunity to plan early so you can hit the ground running!

When I started working in private practice 11 years ago, clients were referred, they were seen, they were written about, they were billed, they were compliant with rebooking, and they had good outcomes. Like many, I assumed their good outcome in my opinion means they had a great experience. But did they? – no, most likely not always!