Amy Geach

Amy Geach

Monday, 08 August 2016 11:41

Talking about your practice

This year I volunteered to be a judge for the local Wagga Wagga Business Chamber Crow Awards. If you ever get a chance to judge an award, make sure you take up the opportunity. This particular experience was fantastic and reading through the entries became addictive. I also volunteered this year to judge the IFSHT inaugural innovation award, which involved participating on an international judging panel. Both experiences were fascinating and I learnt some things that you need to think about!

Monday, 01 August 2016 12:30

When not to "fake it till you make it"

Recently I was invited to present to the local business chamber Networking for Knowledge (Marketing) group. This is a wonderful group that meets throughout the year to learn about other businesses, their challenges and ideas towards marketing.

My talk started with a tour of our clinical rooms and discussion about the areas of treatment that we offer in our practice. The rest of my presentation was themed around the importance of ongoing learning in business and how we must continue to push our knowledge and understanding of all the aspects that help make us successful in our missions, including marketing. 

Starting a practice is very rewarding, but it can also be challenging and take up more time that you realised – administration time is one of those forgotten time consuming roles that you will need to devote time to when you start up. Having some good knowledge in basic business skills will help you ensure you hit the ground running and that you are making the most of your time and resources. Here are 4 skills I think are essential when starting up a practice.

Monday, 18 July 2016 21:28

Are your books a mess?

I have been working hard this week ensuring all my financial information for my practices are up to date and everything is in order.  It is an important step each year that I go through and I recommend we all stop at this time of year and review our accounting practices!  Are you efficient in your use of bookkeeping time?  Are you checking to ensure your financial data is in order? Do you have a financial mess?!

Wednesday, 13 July 2016 09:41

Simple ways to keep happy in your busyness

It is very easy to become lost in our negative emotions and self perception at times. Shifting into a management role or into the business world of healthcare can be daunting and requires more than just developing a few business skills. We need to build a vision and infrastructure to support clinical work, as well as self confidence that can tolerate the ups and downs of private practice. Being happy can help this. Are you happy?

With allied health services, consumer behaviour can be divided into three main stages. This is important to grasp as it can have implication for the way we communicate to our clients about our products and services. Understanding each stage means we can gain a better understanding of why consumers behave the way they do, and allow you to deliver services that result in greater consumer satisfaction.

If you are the type of person who is likely to be very busy day to day seeing clients it can be easy to overlook important dates and changes to business at this time of year (End of Financial Year, or EOFY). If you have employees, there are a few dates and reminders to consider. We’ve made a mini list to get you started.

Tuesday, 21 June 2016 09:22

Are you paying super the right way?

If you are not the type of person to embrace the financials of your practice during the year, you should at least get into the financial spirit at this time of year. There are a few great reasons, the first is, the more knowledge you have about your business and where you are headed, the greater you will be in tune with the financial management of your practice. But! There is another great reason...

Tuesday, 07 June 2016 08:39

Your practice Facebook checklist

By now, there may be many of you already harnessing the power of online marketing with Facebook for your practice, and that is fantastic. One of the things I commonly recommend to people is once you are on there, make it work for you and ensure it matches your brand and engages your target audience. Are you doing that? Not sure? Here is my handy checklist to audit your Facebook page.

Tuesday, 31 May 2016 16:13

The real award benefits

Have your considered entering your local business awards? I can tell you that it was definitely not something that I thought I would ever do when I had first launched my business. Firstly, it took me a while to realise that I was actually running a business – before that I really didn’t see how I would qualify for any business award category. So, why is this something we should consider?