Boo! Don't get a fright from your energy bill!

  • Published in News
  • Tuesday, 17 November 2015 09:26
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Received your latest energy bill and thought – “how on earth did that happen?“ I have had those moments before, when the bill rolls in and you just weren’t ready for the amount, or felt like you had just paid the last large bill. I think we should all aspire to be savvy business owners/managers, and one thing we need to do is look into things more. Don’t just pay the bill and wait for the next one, have a look at what your consumption is and how you might manage this more efficiently.

How to motivate your employees without increasing their pay

  • Published in News
  • Tuesday, 10 November 2015 07:14
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We had the pleasure of catching up with friend of Maida Learning Natasha Ace in Melbourne yesterday. We are looking forward to a webinar Natasha is presenting for Maida Learning on November 25, and invited her to join the Maida Team as a Guest Blogger. Here is Natasha's blog below:

How to avoid burning both ends of the candle!

  • Published in News
  • Tuesday, 03 November 2015 10:40
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As an employer, I am always thinking of my team and how I can provide a fulfilling work environment that is profitable, and pays everyone’s wages, whilst also creating a place that fosters good mindfulness in my team members, and prevents burnout. I have felt burnout in my career many years ago, and, going into my own business, I was very determined to never run a workplace where people feel overwhelmed and under appreciated. Here are three ways that I think are a good place to start to prevent burn out in our employees. Even if you don't employ staff, you can apply these concepts to your own setting.

10 FREE ways to market yourself in allied health

  • Published in News
  • Tuesday, 27 October 2015 08:52
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Last week I had the privilege of presenting a workshop hosted by Podiatry WA on creative marketing strategies. One of the common concerns for marketing that I heard from the participants, and one that I often hear when talking with allied health practitioners about marketing, is money. People are concerned that marketing feels expensive, and this creates a barrier to launching their great marketing plan. Marketing is a process, not a quick fix to "get more clients in 60 days", and it does take time. As we know, time is money, and I believe this is where the main cost of marketing lies. If you have some time, I have some free marketing ideas for you.

Allied Health to GP Correspondence

  • Published in News
  • Tuesday, 20 October 2015 09:29
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If you practice the art of writing letters back to referral sources, such as GPs, have your ever wondered if they are successful in getting your message across? Are they being read? Recently I engaged in research regarding ‘What GPs Want’ and discovered some food for thought that has definitely changed my approach to marketing to GPs.

More! Ideas from IKEA for your allied health business

  • Published in News
  • Monday, 12 October 2015 10:26
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A couple of weeks ago we were inspired with creative storage solutions for your clinic and/or office space via IKEA for business. If you missed it, click here. Today we share funky items for your desk and more public spaces.

My favourite 3 reads this year (so far!)

  • Published in News
  • Tuesday, 06 October 2015 08:07
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I don't always feel like I get a huge amount of time to sit down and read, so when I do have a moment, I am so happy when it turns out to be a great book. Sometimes I read books that develop my business acumen, other times books about being productive, and having a great mind that is calm enough to make great decisions. The rest of the time, it is a good old easy to read novel. Today, I share with you three of my favourite reads this year.

Ideas from IKEA for your allied health business

  • Published in News
  • Monday, 28 September 2015 16:24
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I am not sure if you have noticed the Business IKEA tab on the IKEA website, but I sure have and am going to share with you what it is about.

Showcase Practice: The Healthy Eating Hub

  • Published in News
  • Tuesday, 22 September 2015 09:51
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At Maida Learning we celebrate leadership and innovation in the allied health sector, and love to share news with you about great ideas, innovative service delivery and practitioners who are embracing their role and thriving as successful business owners. Welcome to the first case study in our Showcase Series.

Hot off the Press!

  • Published in News
  • Friday, 18 September 2015 10:50
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We are delighted to announce the 2015 finalists in the Amy Geach Hand Therapy Innovation Award. To read more about the award and the independent judging panel for this year, click here.

The finalists are (in no particular order):

Better Access to Mental Health Care Initiative

  • Published in News
  • Tuesday, 15 September 2015 08:40
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I am often asked by practitioners what they need to do in order to take on referrals for clients who are under the Better Access to Mental Health Care plan. This initiative under Medicare, was developed to provide clients with improved access to health care providers for mental health treatment. Practitioners who can provide treatment under this initiaitve are: clinical psychologists, registered psychologists, occupational therapists and social workers.

The GP and allied health relationship (Part 2)

  • Published in News
  • Tuesday, 08 September 2015 10:35
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Whilst we need to take an individual approach to how we market our own services and also how our local general practitioners might prefer our marketing materials, I thought I would share with you some ideas on how you might engage with your current referrers, or start to form relationships with potential referrers to your practice. These ideas are based on my own experience, but also on the recent research I have engaged in, that looks into how allied health practitioners market themselves and communicate to GPs.

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