Showcase Practice: The Healthy Eating Hub

  • Published in News
  • Tuesday, 22 September 2015 09:51
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At Maida Learning we celebrate leadership and innovation in the allied health sector, and love to share news with you about great ideas, innovative service delivery and practitioners who are embracing their role and thriving as successful business owners. Welcome to the first case study in our Showcase Series.

Hot off the Press!

  • Published in News
  • Friday, 18 September 2015 10:50
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We are delighted to announce the 2015 finalists in the Amy Geach Hand Therapy Innovation Award. To read more about the award and the independent judging panel for this year, click here.

The finalists are (in no particular order):

Better Access to Mental Health Care Initiative

  • Published in News
  • Tuesday, 15 September 2015 08:40
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I am often asked by practitioners what they need to do in order to take on referrals for clients who are under the Better Access to Mental Health Care plan. This initiative under Medicare, was developed to provide clients with improved access to health care providers for mental health treatment. Practitioners who can provide treatment under this initiaitve are: clinical psychologists, registered psychologists, occupational therapists and social workers.

The GP and allied health relationship (Part 2)

  • Published in News
  • Tuesday, 08 September 2015 10:35
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Whilst we need to take an individual approach to how we market our own services and also how our local general practitioners might prefer our marketing materials, I thought I would share with you some ideas on how you might engage with your current referrers, or start to form relationships with potential referrers to your practice. These ideas are based on my own experience, but also on the recent research I have engaged in, that looks into how allied health practitioners market themselves and communicate to GPs.

The GP and allied health relationship

  • Published in News
  • Tuesday, 01 September 2015 00:00
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While advertising and marketing communications help build brands and position programs, it is doctor recommendations that still have a large influence on referrals. Great practices are built around systems that foster client retention, build expert status and generate referrals. From an allied health perspective, we have two levels of ‘customers’ – our clients, and our referrers. How can we effectively manage these?

QUESTION: I am so busy, why do I need marketing?

  • Published in News
  • Tuesday, 25 August 2015 00:00
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Everyone has heard the word ‘marketing’, but few understand its real meaning, and how it applies to healthcare. Is it synonymous of sales, public relations, branding and advertising? Yes and no. Marketing embraces all of the above, and services as an umbrella to all of these activities. Is it really as applicable in allied health though?

The Judges: 2015 Amy Geach Hand Therapy Innovation Award

  • Published in News
  • Tuesday, 18 August 2015 06:00
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I launched this award last year to celebrate initiatives in the hand therapy industry that contribute to the development of the profession, through enhancement of patient and service management. Innovation is fantastic in allied health and should be encouraged and rewarded.

Sharing the joy - your allied health facebook business page

  • Published in News
  • Tuesday, 11 August 2015 08:46
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When you first start out on Facebook, it can take a little time to get your following to occur. If you expect to get on Facebook as a practice and get instant new referrals within a week, I would say your goals are a little over ambitious. Growing an audience on Facebook takes time and dedication.

Recording systems in your allied health business (the easy way)

  • Published in News
  • Tuesday, 04 August 2015 09:51
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We all know it can be time consuming to start documenting steps on how to do things in your practice. It is super easy to put those things off and think you will come back to them at another more convenient time. Does that more convenient time come around much? Not in my week! The thing is, however, having documented guidelines on how to get things done around your workplace is actually really important. Why?

Creating systems: where to start

  • Published in News
  • Tuesday, 28 July 2015 14:21
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Systems are a great way to bring consistency to your service, and ensure over time the service runs the way you want it to. Systems can be made up of steps, checklists or procedures on how tasks are completed in your practice. They can be as simple as a checklist to follow when booking in a client, to a set of guidelines ensuring everyone aligns to the values of the practice.

If you don't have any systems in place, now is a great time to start. There is no need to feel overwhelmed....here are four steps to get you started.

Don't waste your hard work!

  • Published in News
  • Tuesday, 21 July 2015 10:38
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Last week we had the pleasure of catching up with Craig West, CEO of Succession Plus, Australia's largest business succession and exit planning firm who provide mentoring, advice and strategy for clients looking to prepare their business for a successful exit. I was interested in finding out more about what the term succession planning means, and why we should all have a succession plan as allied health business owners.

Who forgot social media is meant to be social?

  • Published in News
  • Tuesday, 14 July 2015 09:43
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Social media platforms like Facebook are an ever growing platform for business nowadays. In my experience Facebook is a really great way to reinforce your practice or personal brand to your target audience, and to develop engagement to and from followers. The main reason I see many Facebook business pages not working well, is when their administrators forget that it is a social media platform. Remember, people expect you to be social on Facebook!

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