Crafting your vision

  • Published in News
  • Tuesday, 16 August 2016 09:37
  • Written by

When I work with fellow allied health professionals, I often hear people say “I am not sure where I am headed” or that they started a practice and are finding it hard to plan for where they might end up, having never been in practice before. I get that! Sometimes it can be hard to work out where you are going if you have not been in that situation before. But a vision for your practice is really important. How to write a good one? Glad you asked!

Talking about your practice

  • Published in News
  • Monday, 08 August 2016 11:41
  • Written by

This year I volunteered to be a judge for the local Wagga Wagga Business Chamber Crow Awards. If you ever get a chance to judge an award, make sure you take up the opportunity. This particular experience was fantastic and reading through the entries became addictive. I also volunteered this year to judge the IFSHT inaugural innovation award, which involved participating on an international judging panel. Both experiences were fascinating and I learnt some things that you need to think about!

When not to "fake it till you make it"

  • Published in News
  • Monday, 01 August 2016 12:30
  • Written by

Recently I was invited to present to the local business chamber Networking for Knowledge (Marketing) group. This is a wonderful group that meets throughout the year to learn about other businesses, their challenges and ideas towards marketing.

My talk started with a tour of our clinical rooms and discussion about the areas of treatment that we offer in our practice. The rest of my presentation was themed around the importance of ongoing learning in business and how we must continue to push our knowledge and understanding of all the aspects that help make us successful in our missions, including marketing. 

4 skills you need to learn before starting a practice

  • Published in News
  • Thursday, 28 July 2016 15:01
  • Written by

Starting a practice is very rewarding, but it can also be challenging and take up more time that you realised – administration time is one of those forgotten time consuming roles that you will need to devote time to when you start up. Having some good knowledge in basic business skills will help you ensure you hit the ground running and that you are making the most of your time and resources. Here are 4 skills I think are essential when starting up a practice.

Are your books a mess?

  • Published in News
  • Monday, 18 July 2016 21:28
  • Written by

I have been working hard this week ensuring all my financial information for my practices are up to date and everything is in order.  It is an important step each year that I go through and I recommend we all stop at this time of year and review our accounting practices!  Are you efficient in your use of bookkeeping time?  Are you checking to ensure your financial data is in order? Do you have a financial mess?!

Simple ways to keep happy in your busyness

  • Published in News
  • Wednesday, 13 July 2016 09:41
  • Written by

It is very easy to become lost in our negative emotions and self perception at times. Shifting into a management role or into the business world of healthcare can be daunting and requires more than just developing a few business skills. We need to build a vision and infrastructure to support clinical work, as well as self confidence that can tolerate the ups and downs of private practice. Being happy can help this. Are you happy?

Considering the stages of service consumption in your practice

  • Published in News
  • Tuesday, 05 July 2016 07:42
  • Written by

With allied health services, consumer behaviour can be divided into three main stages. This is important to grasp as it can have implication for the way we communicate to our clients about our products and services. Understanding each stage means we can gain a better understanding of why consumers behave the way they do, and allow you to deliver services that result in greater consumer satisfaction.

A little reminder: some important dates for employers

  • Published in News
  • Thursday, 30 June 2016 16:59
  • Written by

If you are the type of person who is likely to be very busy day to day seeing clients it can be easy to overlook important dates and changes to business at this time of year (End of Financial Year, or EOFY). If you have employees, there are a few dates and reminders to consider. We’ve made a mini list to get you started.

Are you paying super the right way?

  • Published in News
  • Tuesday, 21 June 2016 09:22
  • Written by

If you are not the type of person to embrace the financials of your practice during the year, you should at least get into the financial spirit at this time of year. There are a few great reasons, the first is, the more knowledge you have about your business and where you are headed, the greater you will be in tune with the financial management of your practice. But! There is another great reason...

Using Hicaps in your practice marketing

Last month we headed to the Speech Pathology Australia National Conference in Perth, and I had an opportunity to visit the Hicaps stand in the exhibition hall (they were also conveniently located near the scones, jam & cream). Do you know about the great free resources Hicaps offer you as a provider? Here are some ideas on how you can harness these resources for your practice marketing.

Your practice Facebook checklist

  • Published in News
  • Tuesday, 07 June 2016 08:39
  • Written by

By now, there may be many of you already harnessing the power of online marketing with Facebook for your practice, and that is fantastic. One of the things I commonly recommend to people is once you are on there, make it work for you and ensure it matches your brand and engages your target audience. Are you doing that? Not sure? Here is my handy checklist to audit your Facebook page.

The real award benefits

  • Published in News
  • Tuesday, 31 May 2016 16:13
  • Written by

Have your considered entering your local business awards? I can tell you that it was definitely not something that I thought I would ever do when I had first launched my business. Firstly, it took me a while to realise that I was actually running a business – before that I really didn’t see how I would qualify for any business award category. So, why is this something we should consider?

Login