A brand style guide is a document that describes, defines and presents examples of what your brand physically looks like both in print and online media. They basically ensure that whether you create a practice flyer, an advertisement, Facebook post, or a sign for your practice front door – that they are all consistent with your visual brand image.
In addition to ensuring consistency, a style guide can save you valuable time as you don’t need to keep starting from scratch each time you create something for your practice (e.g. selecting fonts, colours etc.)
Some of the brand style guides of big businesses can be quite lengthy and detailed – but yours doesn’t have to be! Start simple, even handwriting the details it in a little book is a start, providing you keep it handy and refer to it. I have popped some things you need to consider below.
What to have in your Practice Brand Style Guide:
- Logo size and placement - what size will you display your logo on different material? Where should the logo be placed? If you have different versions of your logo, in what situations when should they be used?
- Colour palette - what are your practice colours? How should they be used? Make sure you jot down the colour codes if you know them.
- Fonts - the type of font you use is a big part of keeping your brand visual consistent. What font will you use predominately when creating designs? What font will you use for headings? What size font will the headings be?
- Photographs/Imagery - what types of images should be used in designs? What will they portray?
- Brand voice - what key words do you want to appear in designs? What words should be avoided? Do you have a tagline you would like included?
If you think you need some help setting up your practice style guide, try Canva! Canva is an online design app that is super easy to use and free to join!
Click here to check out the Canva "Building a Brand Kit" tutorial. If you don't have a Canva log in, create one now and have fun!