I talk to many allied health practitioners often about marketing and branding. One common thing I see is people writing and then printing masses of brochures for their practice, that might look okay at first glance, but that aren’t really telling people what you need them to hear.

Traditionally, one of the common ways to market an allied health practice was to send a letter to your referrers introducing yourself, sending your business cards, and printing brochures to drop off to referrers.  Although there are lots of mention in health care marketing literature that brochures are a good way to market, there is minimal actual evidence that tells us which ones work and what the return of investment is.

Providing handouts and information sheets to clients is a great way to compliment your one-on-one sessions. However, great handouts do not just happen! They require some planning, researching and coordinating.