Tuesday, 05 December 2017 08:14

5 tips for the right practice brochure

I talk to many allied health practitioners often about marketing and branding. One common thing I see is people writing and then printing masses of brochures for their practice, that might look okay at first glance, but that aren’t really telling people what you need them to hear.

Published in News
Wednesday, 29 November 2017 11:40

The practice brochure is not dead!

Traditionally, one of the common ways to market an allied health practice was to send a letter to your referrers introducing yourself, sending your business cards, and printing brochures to drop off to referrers.  Although there are lots of mention in health care marketing literature that brochures are a good way to market, there is minimal actual evidence that tells us which ones work and what the return of investment is.

Published in News
Tuesday, 01 March 2016 11:01

Great handouts don't just happen!

Providing handouts and information sheets to clients is a great way to compliment your one-on-one sessions. However, great handouts do not just happen! They require some planning, researching and coordinating. 

Published in News