Amy Geach

Amy Geach

Tuesday, 13 March 2018 07:33

Can you tell an employee what to wear?

Do you have a written Dress Code Policy in your practice? Maybe you have just a general verbal agreement on what “is” and “is not” allowed? What if you want to provide guidelines to your staff on what you would like them to wear, are you legally allowed to?

Wednesday, 07 March 2018 09:17

This magic pill called work life balance

It is no secret that the life of a practice owner or that of a therapist can be at times a roller coaster ride. Pressured to learn at lightning speed, make decisions on a daily basis, often regarding the health and goal attainment of others as well as our own. Working hours can be long and sometimes we just yearn for a more rounded work-life balance.

Last month we posted ideas of things to include as content on your social media page, but today we want to take it one step further.

Let’s face it, there might be a time when you receive a comment on a social media page that you don’t like. I have seen people do it on social media – writing horrible comments about a business or about a person. It can really make you feel deflated, angry or wishing you never started on the social media wagon.

If you have already started a social media page for your allied health practice, you may have at some stage experienced that feeling of having a ‘blank’ when thinking of what to post. This can happen because we are busy, because we have not dedicated time to sit and plan it out, or because we have run out of ideas!

How on earth is it December already?! I still had lots of things that I was going to do this year, and time is running away. I had announced at the start of the year I was going to do a three day walk on a mountain whose name I cannot even remember, before the end of the year! Nope, that has not happened. I got a little busy!

Tuesday, 05 December 2017 08:14

5 tips for the right practice brochure

I talk to many allied health practitioners often about marketing and branding. One common thing I see is people writing and then printing masses of brochures for their practice, that might look okay at first glance, but that aren’t really telling people what you need them to hear.

Wednesday, 29 November 2017 11:40

The practice brochure is not dead!

Traditionally, one of the common ways to market an allied health practice was to send a letter to your referrers introducing yourself, sending your business cards, and printing brochures to drop off to referrers.  Although there are lots of mention in health care marketing literature that brochures are a good way to market, there is minimal actual evidence that tells us which ones work and what the return of investment is.

Have you ever had that heart sinking moment when you receive a complaint about your practice? You hear the words and you just panic and wonder 'how did this occur?', 'where did things go wrong?'. Complaints about your practice or service can arise for many reasons, and while we obviously don’t want to receive a complaint, it’s vital that we are pragmatic and understand how to accept and manage complaints.

If you are not sure where to start when looking at your practice success, then this is a great little starting point for you. Its not hard, but does require you to sit down in a quiet space and start to think about what are the important things that happen in your practice that will help make it successful, and how will you track the performance of those things over time.

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