Amy Geach

Amy Geach

Tuesday, 09 April 2013 00:00

Branding your Healthcare Service

Good branding is so important in healthcare. It creates trust for your patients. People are now looking to purchase your 'business story' before your products and services. They want to feel connected to what you are offering before they hand over their money, and are looking for an 'experience'. We need to ensure we have a consistent brand that reflects what we offer. It is a crucial part of keeping your current patients and also attracting others. There are a few pillars to consider when branding your practice. This webinar covers the components of branding, how to create a brand in healthcare, and how to keep it!

Sometimes we need a lift in life.  In the busyness of everything, it can be easy to fall victim to self doubt, and your inner critic. When this happens, we tend to focus on the negative things, the stress full things, because they gravitate towards us.  You can get into these little ruts before you know it, and suddenly things become harder than they need to be.  To get the best out of your day, you need to attract the positives.   If you are confident in yourself, and motivated, you can seriously get a lot more achieved, and what’s great is you can use this energy to bring others along with you.  Your mood is infectious, so let’s make it an inspiring mood. It’s not a bad thing to need a pick me up, sometimes the hard thing is knowing where to find it! 

Wednesday, 19 February 2014 12:43

5 Steps to Starting a Marketing Plan

Running a healthcare service without a marketing plan can be a bit like winking at someone in the dark.  You know what you are doing, but often nobody else does.  We need people to know how our services run, what we do and how we can help.  Where do you start though?

I know therapists who thought that if they set up practice, opened the doors, people would just come.  I also know others that feel in the public system, marketing is not relevant to them.  Marketing in health care is important, and whether you want to or not, the minute you open the door, you are marketing! So for those who didn't think they were marketing... now you have found out you are 'accidently' doing it,  are you doing it well?

This is the third piece in our series for renovating your staff meetings.  So far we have covered how to de-clutter and create some inspiration to get things accomplished.  The final things we need to cover is how to get your staff to contribute, so we can have fire in the bellies.  Icebreakers, team activities, energising games….. whatever you want to call them,  work to get individuals out of the gates and prepped for your meeting!

So now we have cleared the clutter from the staff meetings, we need to ensure the meetings are engaging and achieve an outcome.  How?  I wasn’t sure where to start initially, but a few changes I implemented to our own staff meetings really changed the feel and productivity. Here’s what I came up with:

We all know that staff meetings can be a waste of everyone’s time if they are not running well.  No one wants to go to a meeting where the agenda is to work out what is happening at the next meeting – seems pointless. When the day is already packed, you need to make sure your meetings run on time, and you get some action on your items.   

Having started to plan the upcoming year, I spent some time today going over my todo list and getting it organised ready for January.  I love todo lists, but have had to work really hard over the last two years to contain them.  Here’s how I changed several todo lists in to one working todo list…….

Usually at this time of year, there seems to be more patients that need seeing, less time to concentrate on getting everything wrapped up before Christmas, and less time in the day. This can make for an exhausted team. I know I like to get on top of all my admin before the Christmas break, so I can go away feeling stress free, but I often feel this time of year is like the storm before the calm!  I need to make sure I make this time of year a good lead up to Christmas for my staff. After all, we all want them back after their Christmas holiday. What specifically do I do now to keep my team motivated and keep us all sane along the way?

Here in Wagga Wagga harvesting is nearing completion. This means it’s nearly Christmas! Going into the New Year is a good time to reflect on your brand. Do we need a brand in healthcare? I believe we do. I really think branding in healthcare is underestimated.  We often brand ourselves to our referrers, but do we consider how we engage our clients, our business partners and the public? Branding can seem foreign to the healthcare worker, but I encourage you to get this unsung concept in private practice working more effectively.