Amy Geach

Amy Geach

With allied health services, consumer behaviour can be divided into three main stages. This is important to grasp as it can have implication for the way we communicate to our clients about our products and services. Understanding each stage means we can gain a better understanding of why consumers behave the way they do, and allow you to deliver services that result in greater consumer satisfaction.

If you are the type of person who is likely to be very busy day to day seeing clients it can be easy to overlook important dates and changes to business at this time of year (End of Financial Year, or EOFY). If you have employees, there are a few dates and reminders to consider. We’ve made a mini list to get you started.

Tuesday, 21 June 2016 09:22

Are you paying super the right way?

If you are not the type of person to embrace the financials of your practice during the year, you should at least get into the financial spirit at this time of year. There are a few great reasons, the first is, the more knowledge you have about your business and where you are headed, the greater you will be in tune with the financial management of your practice. But! There is another great reason...

Tuesday, 07 June 2016 08:39

Your practice Facebook checklist

By now, there may be many of you already harnessing the power of online marketing with Facebook for your practice, and that is fantastic. One of the things I commonly recommend to people is once you are on there, make it work for you and ensure it matches your brand and engages your target audience. Are you doing that? Not sure? Here is my handy checklist to audit your Facebook page.

Tuesday, 31 May 2016 16:13

The real award benefits

Have your considered entering your local business awards? I can tell you that it was definitely not something that I thought I would ever do when I had first launched my business. Firstly, it took me a while to realise that I was actually running a business – before that I really didn’t see how I would qualify for any business award category. So, why is this something we should consider?

Tuesday, 24 May 2016 16:28

Which program should I use?

I often get asked which patient software program is best, and my answer is often always the same. There is no one great program that suits all allied health practices. The choice will depend on what you need it to do, and what architecture you are running on – Do you have a server? Do you have just one computer? Do you want it to be mobile (taken and accessed on the road with you)? I suggest to practitioners to look around, and ask the program suppliers these questions as a starting point:

Last time we looked at registering yourself as a provider under the NDIS. Let's explore some of your ongoing responsibilties as a provider:

Tuesday, 17 May 2016 18:47

Video Ideas!

Last week I shared some of the benefits to creating videos for your practice.  Today, I want to help you make the first step to making them possible, or… if you have already used videos before, I am hoping to share some fresh ideas for future videos.  After reading this, I want you to take 5 minutes, that’s all, to write down some ideas of content you could share with a video of your practice.

Tuesday, 10 May 2016 16:48

Do you really need videos?

I often hear of video success stories, where people have harnessed the power of video in their practice to showcase their work. My question to you today is: are you also going to become one of them? Are you sceptical of video and its benefits, or think it is expensive? Or…. Are you just too busy to think about it? Either way, I think you need to find some time to see how it might fit with your plans this year.

Last time we looked at preparing yourself as a provider under the NDIS. It is recommended you start the registration process now (if you haven't already). Let's explore some of the areas you will need to consider: