Amy Geach

Amy Geach

Tuesday, 16 February 2016 08:54

Planning client surveys

Last week we thought about ways to gather client feedback on your service. One of the most popular ways is via surveys or questionnaires. I think this is a really great way to get feedback, however we must remember to design them well to ensure they are completed and returned. Here are my 5 tips for planning your patient feedback surveys.

Tuesday, 09 February 2016 00:00

Creating a debt collection system

Debt owed to you from clients or stakeholders such as insurance companies, can put a large hold in your cashflow.  Good cashflow gives you the ability to pay your expenses on time and meet your obligations.  This webinar covers How to prevent bad debts from occuring, How to plan your debt reduction policy to ensure your money is being received, How to collect outstanding balances and Tips for when people don't pay or are late paying.

Tuesday, 09 February 2016 00:00

Privacy laws and allied health

Do you know your obligations as an allied health provider really well under the privacy laws in Australia?  How can you collect client information for enewsletters under the privacy regulations? What information do you need on your consent forms? This webinar is vital in private practice and covers Current privacy principles and how they relate to allied health, Tips for collecting and storing client information and How we can and can't share client information.

Tuesday, 09 February 2016 00:00

Facebook marketing for beginners

On Facebook for your practice and not sure if its working for you? Facebook is not hard to set up and get going, and there are many benefits, however a lot of practitioners are not sure how to focus on using it as a marketing tool the correct way.  This webinar takes you through Setting Facebook marketing goals, Understanding what Facebook marketing success means, Tips for marketing your practice on Facebook, Boosting posts to increase your audience reach, Learning basic insights and analytics and Ensuring your posts are ethical and abide by AHPRA codes of conduct.

It is important to have knowledge of how you are progressing in your practice and one of the best ways to gain information on this is via your clients.  It is vital that we understand the needs and expectations of our clients and it can be easily obtained via a survey.  Clients are such a valuable source of information and can help you improve the quality of your practice by learning more about the strengths and weaknesses you have.  Here are some suggestions for how you can gain information from your clients on how you are progressing.

Last week I shared some specific areas in your allied health business that influence consumer perceptions of your brand, today we continue exploring this topic by focusing on brand touchpoints following their appointment.

I want to share something with you today that is always in the back of my mind as an allied health small business owner. It is the question: Are any of my brand touchpoints letting me down? Let me explain.

Stock images (photo's available for you to legitimately download & re-use) are widely available across many Australian and International stock repository sites. They can be a wonderful inexpensive way to give that professional edge to your business website, blog, social media updates or presentation slides, but there are some really important things for us to remember as allied health professionals:

Tuesday, 12 January 2016 06:12

Tips on organising photos for your practice

Last week I organised for a photographer to visit my practice to take some new pictures of staff to use on our websites and social media sites. We also have photos of our team on the wall of the waiting room. Here are some of my tips for preparing for new photos to be taken in your business:

You may have heard on the news this week that standard postage stamps now cost $1 each. That is a significant jump from the previous price of 70 cents. I still send my practice mail via the post for particular items. If you do too, have you heard this news of the humble stamp increase, and considered how it might affect your practice? Here are some considerations.