Having a business card made is one of the first things that practice owners work on when they decide to start a business. And why not? It is certainly something that we need and something that we provide to our clients so they know how to contact us and possibly when their next appointment is. Here is a question though, have you look at your business card lately? Does it do the business you need it to do? Here are 5 things to think of when planning out your business card
Purpose: firstly, what are you going to use it for. Is it to provide to people with your contact details so they can get in touch with you at a later date, or is it to use as a way of writing down and providing info to your clients about their next appointment. Or do you need a design for each of those purposes? If you are using it for an appointment card you need to ensure you have the space to write the required information. It is also helpful to have other information on there, such as what to do if they cannot make it, or that it’s ok to call in-between sessions if they have an appointment. Too often we assume our clients know what to do. If you can have the information on the card for them, it makes things much easier.
- Who is reading it: This always fascinates me. Who is the card for? And have you factored that into the design and wording? For example, if you deal with clients over the age of 50 let's say, and you have tiny writing on your card, that can be hard to read. Making the writing a little larger makes it easier for your reader to use. Maybe you run a paediatric practice and your card goes to a lot of mothers of young children. Having 5 tips on the back to boost the confidence of parents is a great way to ‘speak’ to your ideal client.
- Branding: You know I love to talk about branding, and you cannot sell out on this with your business card. Not only should your logo be front and centre
,you can also add in other elements to ensure your business card matches your branding. For example, adding a slogan or tagline can help people to learn more about what you do. At Riverina Hand Therapy, for example, we have a tagline about what services we provide, so people know what the wording ‘hand therapy’ means. You may add on your values, or change your content based on your personality – if you are fun and quirky this should reflect inhow your business card looks and reads.
- Maximising the space: remember you have two sides. As mentioned above I have already given two ways to use the ‘other’ side of your card (place to write appointments or message for your clients), but there are other ways that you can use. Quotes, a place to create a loyalty program, or tips for your readers can be very helpful. Or you may want to really showcase your logo on one side, and on the other have your contact details. It is really up to you, but make sure you communicate this well to your designer.
- Proofread it: It is really easy to get excited about the look of your card and forget to notice a spelling mistake or the fact you have forgotten to put down your email address. If you have more than one staff member, then make sure you and your staff check the other card designs as well to make sure spelling is correct. We recently printed a whole bunch of cards for our Tasmania practice with the wrong postcode – it took us 6 months to realise! Make sure you proofread any designs for your cards before you go to print.