We have likely all had those days when you start to run behind on your appointments, meaning your upcoming clients are having to wait longer for you to be ready – this can happy for a number of reasons, and one of those is having a previous client turn up late to their appointment. When this is an initial appointment people are running late too, it can really throw out the outcomes you were hoping to achieve and the experience not only of the client but you as well. What can we do?
What do you do when you don’t have the capacity to take on all the referrals you receive? When your diary is full, but the new referrals just keep coming. One of the ways to manage this is to create a waitlist for your services. Before launching in, there are a couple of things to think about that will help your future clients who are destined for your waitlist.
There is a quote by Steve Jobs, “You can’t just ask customers what they want and then try and give that to them. By the time you get it built, they’ll want something new”.
This can be applied to our practice in allied healthcare and suggests that providing services and making decisions based solely on the feedback of your patients or clients is a recipe for failure.
But what are the reasons why this approach is not considered best practice?
This blog is for the practice owner who has a waiting room, where people sit either by themselves or with their family or friend until you are ready to see them. If you think back to the values in your practice that you want to model to your clients or the way you want your clients to feel when they are with you, how do these important aspects then apply to your waiting room? Today in the blog I want you to be thinking of how it ‘feels’ to your clients in your waiting room.