Last week, I had the privilege of presenting a workshop hosted by Podiatry WA on creative marketing strategies. One of the common concerns for marketing that I heard from the participants, and one that I often hear when talking with allied health practitioners about marketing, is money. People are concerned that marketing feels expensive, and this creates a barrier to launching their great marketing plan. Marketing is a process, not a quick fix to "get more clients in 60 days", and it does take time. As we know, time is money, and I believe this is where the main cost of marketing lies. If you have some time, I have some free marketing ideas for you.
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