This week in our membership we have been exploring the topic of getting more referrals. It is a common thing that I hear from many allied health practice owners – how to get more GP referrals? Over the years we have run various online resources about how to communicate to referrers and build a relationship, but I really believe BEFORE you get to that point you need to go back and start at the beginning…….. and ask yourself these questions.
All my staff know that I am a stickler for good magazines in my waiting areas – they have to be inspiring, creative, and promote wellbeing…. And I also love when they can create a mini mental escape for my clients. I certainly am not a fan at all of ‘trashy’ or ‘gossip’ mags, so they are out! A good magazine can really help you with your branding, and for me, there are some favourites that really match with what we are all about. They might be helpful for you too…. As long as they match YOUR brand as well.
Stress in any private practice is not ideal, particularly if it is ongoing and goes unnoticed. Don’t get me wrong, there are certainly times when days get busy and a little stressful, but this is not something that should be experienced each and every day for your staff or for yourself. It can lead to people feeling disengaged, tired, frustrated and that is when you start to see mistakes creep in, or forgetfulness start to appear.