It is important to have knowledge of how you are progressing in your practice and one of the best ways to gain information on this is via your clients. It is vital that we understand the needs and expectations of our clients and it can be easily obtained via a survey. Clients are such a valuable source of information and can help you improve the quality of your practice by learning more about the strengths and weaknesses you have. Here are some suggestions for how you can gain information from your clients on how you are progressing.
There is a quote by Steve Jobs, “You can’t just ask customers what they want and then try and give that to them. By the time you get it built, they’ll want something new”.
This can be applied to our practice in allied healthcare and suggests that providing services and making decisions based solely on the feedback of your patients or clients is a recipe for failure.
But what are the reasons why this approach is not considered best practice?
Last week, we thought about ways to gather client feedback on your service. One of the most popular ways is via surveys or questionnaires. I think this is a really great way to get feedback, however, we must remember to design them well to ensure they are completed and returned. Here are my 5 tips for planning your patient feedback surveys.